Table of Contents!

Max Sales Modules and Workbook Page

Module 1 - Program Mission and Purpose 3

Module 2 - Personal Self-Assessment 7

Module 3 - Goal Setting 17

Module 4 - Creating Your Business Vision 29

Module 5 - Universal Laws and Principles 41

Module 6 - Selling: The New Game 55

Module 7 - Selling: Inner Game 65

Module 8 - Habits of Personal Effectiveness 75

Module 9 - Overcoming Inertia 89

Module 10 - Developing Your Selling Strategy 99

Module 11 - The Psychology of Buying 115

Module 12 - Types of Buyers 125

Module 13 - Targeting Your Market 139

Module 14 - Prospecting - The Marketing Pipeline™ 155

Module 15 - Marketing: Leverage and Penetration 167

Module 16 - Marketing: Tactics and Strategies 179

Module 17 - Marketing to Businesses 201

Module 18 - Effective Communication 209

Module 19 - Telephone Approaches 219

Module 20 - Getting Appointments 231

Module 21 - Qualifying Your Prospects 241

Module 22 - The 15 Minute Appointment 251

Module 23 - Building Trust, Rapport and Credibility 263

Module 24 - The Questioning Process 271

Module 25 - Building Desire 281

Module 26 - Establishing Buying Priorities 297

Module 27 - Demonstrating Capability 307

Module 28 - Presenting Solutions 317

Module 29 - Objection Prevention 327

Module 30 - Handling Objections 341

Module 31 - Closing the Sale - Part I 355

Module 32 - Closing the Sale - Part II 365

Module 33 - Developing a Service Mentality 375

Module 34 - Generating Referrals 387

Module 35 - Managing Time 401

Module 36 - Invest in Yourself 425

Module 37 - Getting Results: The Next Step 441