Here is a suggested strategy to get the
most personal benefit and professional value from the Maximum
Sales Effectiveness training program.
Audio
Plan an ongoing training schedule to view a minimum of one module
each week.
Step 1 -
Listen to the audio
tapes - Review the entire program
or selected module the first time for overall concept. The audios
give you a comprehensive overview of the training.
Workbook
Utilize the workbook while watching the videotape. Prior to beginning
the video, do the following:
Step 2
- Overviews - Scan the module at a glance to overview the major
topics.
Step 3
- Objectives - Read the learning objectives for the module.
These are the outcomes that to achieve, the skills to develop.
Step 4
- Key Points - Under each major topic, you will find the key
points discussed on the video. This is the program material to
learn. You may follow along with the video by reading the text
or you may use it only as a reference.
Step 5-
Take Notes - Ideas will "flash" into your mind.
Those that jump out at you should be written down immediately
(see Effective Note-Taking). Use the margins of the workbook or
a separate binder for these important notes.
Important:
Stop the videotape presentation after a module is concluded. Go
to the workbook, and proceed to the questions, exercises and applications
sections at the end of the module.
Step 6-
Questions - The questions relate directly and specifically
to the material presented in the module. By answering these questions,
you demonstrate understanding of the topics and key points. Feel
free to review the text to answer the questions to your satisfaction.
They form a framework for a quick review.
Step 7-
Exercises - Exercises are designed to help you practice and
develop the skills, knowledge and systems you want to apply. Like
exercising a muscle, these will strengthen your ability to utilize
your learning in the field.
Step 8-
Applications - To get results, you must use these concepts in
your daily business and client interaction. Applications challenge
you to identify the situations and people that offer you immediate
opportunity for implementation.
Step 9-
Action Commitments - At the end of each module, you will find two
critical components. First, the action commitment represents the
most important action you must take to satisfy the key result
or outcome you want to achieve.
Step 10-
Action Plan - After completing your action commitment, transfer
it to your Action Plan by writing it in the Appendix, pages A-1
and A-2. This action plan serves as a blueprint for your most
important actions to take. It can become your business development
outline.
Step 11-
Coaching Page - The last page of every module is the coaching
page. This powerful process enables you to have an active feedback
loop to practice and develop any specific skill, method, tool
or principle. Use this as a self-coaching journal or accounting
device to monitor what is working and what adjustments you will
make.
Work on one objective each week until you internalize it.
Step 12- Listen
to the audio tapes... Again - Actively
use the audio cassettes in conjunction with the workbook for personal
study as a take-home course or on the road when travelling. Turn
your car into a university on wheels by continually listening
to audio cassettes of the program. Playing the soundtrack of the
program as background in the office or while exercising can activate
relaxed and passive learning. This will be of enormous value and
benefit to you.
A Baker's Dozen
Step 13
- Three "S"
Personal Diary - A little bonus
to make this process a baker's dozen. In the Appendix, you will
find a series of pages, entitled "Three 'S' Diary . . . Successful
Selling Strategies." Create a running list of successfully
implemented ideas, methods and strategies to use as a quick reference
guide to what works.
This diary will be an excellent reinforcement tool so you can
clearly identify tools that have enhanced your proficiency and
professional expertise.
Follow these 12 steps and you are guaranteed
to maximize your sales-ability!
Read Success Stories from a few of the thousands of people who have benefitted, including people you might recognize. These people are Maximizing their Sales-Ability and turning actions into measurable results.
Are you ready to enhance your sales and increase your profits? If so . . .
OR, call 1-800-94-SALES (947-2537). We'll
help you take the next step.
Listen
to Mitch Axelrod Share His Sales Strategies "Live" on
the Internet
Select a Link to Learn
More About Maximizing Your Sales-Ability (these are available
to you):
Reference Guide by Module and Topic
12 Steps to Maximum Sales-Ability
101 Ways to Maximize Sales And Profits
Order Maximizing Sales Audios and Get Sales Alchemy eBook, FREE