Free Sample from the Axelrology Anthology Series...

A few years ago, I had the pleasure of speaking to 150 members of the Highlander Club from the US, Canada, Norway, Malaysia and Singapore. These people all came thousands of miles to embrace the "new" American Dream (really, a global dream) - to be in a business of their own, and to succeed in a business of their own.

This seemingly minor little distinction might be one of the driving forces behind the high failure rate of new (and existing) businesses. The fact is, "anyone can start a business - but only one person in 20 can build a business!" Your goal is not just to be in business - your goal is to succeed in business! BIG difference!

In one of my audio tape series, Sharing the Spirit of USANA, I explain how these 10 trends are shaping our future. If you have a career (as an intra-preneur) and/or develop a business (as an entrepreneur), you can tilt the scales to your favor. You must shield yourself from the get-rich hype of yesterday's fads, and ride the wave of tomorrow's trends.

Here are 10 trends shaping the 21st century...

1- Self-employment - Everyone either wants to be self-employed, or must think and act that way to receive their highest market value. How must you think and act like the president of your own company to be more successful?

2- Cashing Out - Americans want to cash out before 65, but many will keep working - some because they want, most because they must! Plan for retirement, and plan for re-hirement! ™

3- Cocooning - Faith Popcorn stated that we want (and can have) everything delivered right to our front door. How do you reach people who burrow deep inside their cocoons?

4- Multiple Prosperity Sources - Most of us have a second income, side job and/or a home business (or two). Real prosperity is balancing career advancement and personal success with family involvement and spiritual fulfillment.

5- Freedom & Independence - The core principles upon which democracy is founded and the #1 reason to start a business. Are you making the most of your sacred rights to life, liberty and the pursuit of happiness?

6- Life Balance - We want to create more time for the important things we cherish in addition to work and career. How do you maintain value for the things that money can't buy?

7- Living Longer - A growing responsibility is placed on us by the aging of America. With the U.S. falling to 18th in life expectancy among developed nations, we are feverishly looking for ways to extend longevity and quality of life.

8- Natural Answers - About 75% of us have sought out and paid for alternative health care. Americans now pay more money out of pocket for these alternatives than traditional doctor care.

9- Prevention vs. Prescription - This trend is a cornerstone for our future prosperity and quality of life. We can no longer shoulder the cost of treating our ills symptomatically. We must seek to prevent the cause, not write the prescription.

10- Intrinsic Economic Security is inside YOU - Take response-ability for your cap-ability, coach-ability and market-ability, and watch your finance -ability, profit-ability and value-ability soar.

Tap into these 10 trends to succeed and prosper in the 21st Century.

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