If You Sell a Product or Service, Here's a Sure-fire Way to
Increase Your Sales and Income 33% THIS YEAR!

 

"My good friend Mitch Axelrod is one of the foremost authorities in sales and marketing in the United States today. Mitch has trained more than 100,000 men and women on peak performance selling skills. His technique, his method and his process are responsible for boosting more people into the ranks of the top 10% than almost other trainer alive today."

Brian Tracy, Speaker and Author of The Psychology of Achievement, New Psychology of Selling

 

I am honored by the words of my friend and mentor, Brian Tracy, who was gracious enough to introduce me on my video series, Sales Alchemy™ Turning Customers into Gold. As I said in my message Honor Your Mentors, "Thank you, Brian. Bless you."

I met Brian in 1987, worked with him from 1988 through 1991, and was privileged to be selected as the keynote speaker to represent the United States at the 1990 and 1991 Brian Tracy International Convention in Maui. I learned a lot from Brian.

I share this with you because it is one of the key elements to increase sales and income, as well as establish respect-ability and cred-ability. If I said those words about myself, you'd probably find me arrogant and egotistical, maybe even obnoxious. This was one of the very first lessons I learned in marketing. THE most powerful way to establish cred-ability is to have someone else sing your praises. Endorsements do that instantly.

People expect you to tell them how good you are, how terrific your product is, and how wonderful your company is. If you don't speak about the benefits and value, they wonder whether you really believe in what you do. It's not easy to find the right balance of restrained enthusiasm. Too much, and you bowl people over. Too little, and people doubt your commitment and sincerity. This can be a real catch-22. One way to demonstrate your exuberance is to tie your enthusiasm to a third party endorsement of someone else who is equally enthusiastic about you as you are.

If you want to lower resistance, eliminate rejection, accelerate your activity, elevate your status, and establish instant credibility, extract the most powerful endorsements from your best clients, or most recognizable colleagues, and put them front and center in your communication. When you send letters, email, audios, videos, CDs, call or visit, lead with a success story or a ringing endorsement. It's also an effective and powerful way to open a conversation. You are highly attractive when other people are excited because you contributed to their success.

A more well known person gives you added credibility. Jay Abraham is respected as a marketing genius. Jay has helped generate hundreds of millions of dollars for his clients. I was honored when he asked me to train his $15,000 marketing proteges. Jay wrote an incredible 8-page letter about the seminar and about me. His excitement, enthusiasm and endorsement attracted people from all over the world to fly in for the weekend workshop. I could never say what Jay said about me and have anywhere near the impact. After the seminar, he said:

"Mitch conducted three of the most heavily attended and lauditorily reviewed tele-conference calls we ever sponsored, with 200 marketing consultants in one day. His seminar is two of the most illuminating and expansive days you will ever spend. If you want to be a sales green beret, and increase sales, call Mitch.

You can see the strength and power of endorsements. They set you apart from EVERYONE else. THAT IS, ONLY IF YOU USE THEM. I must admit, I haven't used my endorsements very well. I will now. They are the most powerful proof that you can perform and deliver.

If you don't know, or aren't directly connected to a well-known, prestigious or "famous" person (famous in YOUR niche or target market), don't worry. You are only six degrees of separation away from anyone on the planet, and really, more like three steps away. The truth is, endorsements from well-known people do get you in the door and open the person's mind a bit quicker, but success stories from real customers are the most credible and persuasive. Client and user testimonials demonstrate your product or service in action. Customers sharing specific and measurable results prove you, your product or service delivers.

"Using one of Mitch's methods, I made $22,000 the very same day.
By far, his system is the best I've ever used and his program is the best I've ever attended."
Tom O'Connell, Financial Consultant

"Within three weeks of using Mitch's methods, I made $35,000."
Emil Kessler, Sales Manager

"I am experiencing exponential growth in my business and personal life. It's been six months and I deliberately put off writing this until the initial adrenaline rush had passed. Unlike other 'motivational pep talks' your concepts deliver consistent and unflagging results. With your system, no one can fail. Everyone can succeed. Thank you again."
Gene Tulio - Musician and Entrepreneur

"I want you know that your training has helped me to become the 3rd best salesperson in my office. I moved to Florida in June. I have 25 loans in process. The next closest person has seven. Your guidance has definitely helped my life. I do things for me, and I am good at it. I can't thank you enough."
Chris Spoerl, Mortgage Loan Officer

"Your information enabled me to ring the cash register. The tuition for the program was more than amply overshadowed by an application for more than $47,000 of new business. It is my intention to 'thank you' for re-invigorating my career."
Philip Simon, Insurance Agent

These testimonials have credibility because they demonstrate measurable success achieved by real people. You feel a connection to these people, and can appreciate their success and excitement. You get the feeling that if you were ready to apply the same methods and approaches, you would experience similar results. What also makes these effective is their specificity. Brian and Jay are more recognizable, so their endorsements carry a lot of weight. But their comments are general, and really don't say much about what's in it for you, the reader.

The client testimonials speak about actual, specific, quantifiable, measurable results.

In addition to quantitative results, get testimonials that also express qualitative success - benefits like feeling good, experiencing greater personal satisfaction, joy and fun.

"Mitch, your life skills training is fantastic. Because of the Value Profile and your coaching, I have designed my business around my values. I also know how to change my thinking, and get to the next level, and the next level after that. You can share this letter with others, and tell them that if they want to jump to higher levels of personal satisfaction, professional performance and business success, I highly recommend they do the Value Profile, and take advantage of your "real life" skills training. Thank you for one of the most helpful and positive experiences I've had in my career. I'll be able to use this roadmap forever. It is one of the best investments I ever made, one that will pay off for the rest of my life."
Vickie Sullivan, President -Sullivan Speaker Services, Inc.

"A couple of months ago, I was really in a time of transition, confused and unsure about what to do next. I was hoping Mitch could help me gain some clarity. What I got was a specific course of action. With Mitch's coaching, 2 weeks later I hosted a telephone seminar and made $7,000 in sales. This was not an accident. It was a direct result of his training. Mitch has put me back in touch with what I want to do. He has reminded me how important it is for me to come from "what I really want to do."
This has been one of the very best investments I have made.
Dave Lupberger - President, Master Builder Group

"I feel spectacular, and have never been happier or felt better about myself. You have made a major difference in my life, and in many more lives that I can and will touch. Attending your Value Profile certification training was the best $3000 I have ever spent. In addition to all the breakthroughs I got, I have a whole new perspective on and about money. I measure value in a totally different way, and as a direct result, I'm making more money that I ever have. The breakthroughs and the results in my life are off the charts (and believe me, I know the charts!). I am coaching people at a higher and deeper level than ever before, and causing a measurable increase in their performance and productivity. I have the strength, confidence and ability to do what I want. The experience is a huge breakthrough for me. I will share this with everyone. Thank you, forever."
Sophie Ben-Shitta, Publisher, Coach and Entrepreneur

You may be impressed, and interested because of Brian and Jay, but you'll be more inclined to buy because of Tom, Emil, Gene, Chris, Philip, Vickie, Dave and Sophie.

Take out a pencil and pad and start to jot down names. Who do you know who is most...

Satisfied... (loves the results?
Excited... (buys into your mission)?
Thankful... (filled with gratitude)?
Appreciative... (values you for your contribution)?
Enthusiastic... (can put his or her high energy to work for you)?
Exuberant... (willing to tell others)?
Prestigious... (well-respected within their circle of influence)?
Successful... (by any and every measure)?
Connected... (could or would open BIG doors with a call or note)?
Well-known... (publicly, or in your target market)?
Famous... (with six degrees of separation, you're only a few steps away from ANYONE)?

Who has had measurable and tangible results?
Who has had the BEST success?
Whose life, livelihood or living has been enhanced the most?
Who sees your product or service as most valuable and/or indispensible?

Get ONE ringing endorsement or powerful testimonial every week.

Tell stories to everyone, and put them in your communication to prospects and customers. Build a folder of testimonials and endorsements, and share those with your audience.

Now, for how you can increase your income 33%, THIS YEAR!

On Christmas, my computer's hard drive crashed. More than 5,000 documents, 10,000 pages of written work, 1,000 emails and letter templates, and all my workbooks and training manuals disappeared in a nano-second. The only reason I didn't commit hari-kiri is because I was divinely inspired to back up all my work on zip disks two weeks earlier. I suggest you don't wait another day.

Back up all your work, today. With computer viruses running around like crazy, you simply cannot know if and when your computer will crash. When it does, it usually does so with no warning.

What does this have to do with increasing your income 33% this year?

A client list and your database of network contacts are two of your most valuable and leverage-able assets. If you don't have them backed up, you're playing Russian Roulette with your business or career. A key to boosting your sales and income 33% is to capitalize on a simple but often overlooked strategy that...

An existing customer is your best new prospect. If you could get 50% or more of your new business from 100% of existing customers, you'd save a fortune in marketing costs and earn a huge return on investment. You could increase your sales and income 33% simply by getting 50% or more of your new business from 100% of your existing customers.

My report, "How to Increase Profit on Every Customer 300% or More!" explains this using a simple case study. More on how to get your hands on this report FREE in a moment.

With the computers down, I spent Christmas week cleaning up the office. AND, what I found hiding in a closet gathering dust was a million dollar gold mine.

I discovered a few complete sets of tapes of my nine-hour library, the profit improvement training series...

Maximum Sales Effectiveness.

How much could you improve your revenues, sales, income and results if you had 24/7 access to a million dollar research library of marketing, sales and service methods, strategies and approaches that have generated more than $250 million in sales for people in 25 countries?

The 12th largest insurance company in the U.S. paid $250,000 to license and put their private label on this training series for its 4,000 sales agents, and another $250,000 to have me teach it to them.

It has been purchased by many of the top 20 insurance companies in America like John Hancock, New York Life, Equitable (now Axa), The New England, AIG and a dozen others. It's the ONLY sales training program approved by the legal departments of both Prudential and Met Life.

An Inc. 100 mortgage company used this training to increase revenues from $47 million to $80 million in 90 days, all over the phone.

These are the very same methods used by the people whose letters you read above.

We've got to get these sets of tapes out the door to make space for my newest series,
"Sales Alchemy... Turning Customers into Gold."

How much is your average client, customer or sale worth?

If you could make just one more sale every month, how much would that increase your income?

Multiply that out over 10 years. What kind of a return on investment do you get?

In these tapes, there are more than 250 ways to boost your performance and profits.

Read 101 Ways to Boost Your Sales: then decide if you could make one extra sale, bring on one new client, or save a few hours of time each month.

Read the formula for increasing your sales and income 33% in a FREE sample of Sales Alchemy.

This series has:

* 37 modules (click here for the Table of Contents and a list of learning modules),
* nine hours of training on eight audio tapes,
* 453-page workbook with questions, exercises, applications, coaching,
* word-for-word transcript of the entire program (77,567 words).

This package retails for $497. I want these 47 sets of tapes out the door in the next 10 days. We don't have workbooks in stock (you're welcome to order one for $100), so as part of this package you'll get the word-for-word transcript of the series delivered to your email box.

You could literally be putting these profit-boosting strategies to work this coming week.

I'm bundling 47 packages for only $149 each that will include the following...

* nine hours of training in 37 separate modules on eight tapes,
* 163-page email transcript that includes 77,567 words and 250 methods, and
* these five special reports (also delivered to your email box):

Report #1- 13 Ways to Overcome Resistance, Eliminate Rejection and Gain Acceptance for Your Product or Service! A baker's dozen strategies that will have you approaching people with confidence. Get ready to eliminate NO! and hear YES!

Report #2- Seven Steps to Qualify a Buyer! This process is used by tens of thousands of people to save their most precious resource: time. You'll never waste time with tire-kickers again. Seven Steps will save you a whole lot more than $149 worth of time every week.

Report #3- 27 Ways to Be More Market-able, Profit-able and Successful! Tips that boost your market-ability, value-ability, profit-ability, and success-abilities.

Report #4- How to Increase Customer Profit 300% or More, for Pennies! This case study will show you how you can increase the profit from every customer from 300% to 900%, with little extra effort and virtually no investment.

Report #5- Get Powerful Testimonials, Ringing Endorsements and MEGA- Referrals! What is a qualified referral worth to you? Are you getting all you can? This five-step approach gets massive referrals and turns your best customers into marketing associates. This report is worth ten times the $149 by itself.

PLUS, this BONUS: Free admission to a MiniMastermind™ Tele-conference. Join in any of our upcoming MiniMastermind™ tele-conferences, in which we devote the entire time to YOU. We brainstorm your questions, problems, challenges, opportunities, and possibilities. This is easily worth $149, and will pay dividends for years to come.

Respond in the next 24 hours, and you'll get two more Special Bonuses.

Special Bonus #1- How to Get One Million Dollars of Publicity, FREE! Learn the inside secrets of one of America's most successful publicity hounds, my friend and publicity maven, Paul Hartunian. Paul has generated $7 million dollars of publicity. In this report, he reveals how you can get lots of free publicity, whatever your business or career.

Special Bonus #2- Sales Alchemy Turning Customers Into Gold! I promised you a sure-fire way to increase sales and income 33%, THIS YEAR.

Respond in the next 24 hours, and you'll get this complete eBook which explains exactly how to increase your income 33%, this year.

You get a few hundred easily accessible, immediately usable, proven performance and profit improvement approaches.

Your investment: only $149 (plus $10 for shipping and handling).

How many new clients or customers do you need to recoup $149?
How many hours saved will translate into $149?

With Maximum Sales Effectiveness and Sales Alchemy, you'll know exactly how to increase income 33%, or more. You have 24/7 access to a million-dollar library to call upon for the rest of your career. With these tools in your tool box, you'd be hard-pressed NOT to achieve outstanding success.

There are only a limited number of these packages available. When they go this offer is over.

To sum up. You get:

* Nine hours of Maximum Sales Effectiveness training on 8 audio tapes,
* 163-page transcript of the entire Max Sales training series,
* Five Special Reports listed above,
* Free admission to an upcoming MiniMastermind™ tele-conference.

Respond in the next 24 hours, you'll also get:

* How to Get One Million Dollars of Publicity, FREE!
* Sales Alchemy... Turning Customers Into Gold!

That's quite a bundle for only $149.

You get 20 years of experience, 10 years and more than $1million of research and development, and a few hundred real world strategies, any one of which could help you hit the mother-lode. You have the rest of your life to implement them.

If you're ready for a sure-fire way to increase your income 33%, don't wait. Respond today. Feel free to share this with anyone you know. If you're ready, don't delay.

Three easy ways to respond.

1. Call 1-973-736-1304 and reserve your package (fastest way to assure you get one).
2. Email... mailto:orderMSE@axlerodlearning.com
3. Fax the order form to 1-419-710-3380.

Remember, only a few of these packages are available. I encourage you to grab one of them.

Profit-ably yours,

Mitch Axelrod

PS - If you don't think you can squeeze many times your $149 out of this package, pass on this. If you're ready for a sure-fire way to increase your income 33%, don't wait. Respond today.

1. Call 1-973-736-1304 and reserve your package (fastest way to assure you get one).
2. Email... mailto:orderMSE@axlerodlearning.com
3. Fax the order form to 1-419-710-3380.