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Table of Contents:
Introduction
1
… Play by the New Rules
Caveat Vendidor! - Seller Beware
2
… Design a New Strategy…
It’s NOT Just Business;
3…
Practice New Economics…
Good Deals are Good Business!
4
… Seek a New Mission…
Put People Ahead of Products
5
… Send a New Message…
What Business Are YOU In?
6
… Chant a
New Mantra…
“Serve, Deliver,
7
… Find New Solutions…
Don’t Fall in Love with Products or Services!
8
… Acquire New Skills…
Master the Tools of the Game!
9
… Build a New Model…
Integrate or Disintegrate!
10
… Generate New Money…
Profit is EVERYBODY’S Business!
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The New Game Of Business
Mitchell Axelrod is founder of Axelrod & Associates, a business consulting firm, Axelrod Learning, a publisher of business and life skills training, workshops and materials.
Consulting and speaking since 1978, Mitch has presented more than 3,000 seminars, workshops, lectures, keynotes and clinics to one million people from 30 countries on business, sales, marketing, entreprenuership, life skills and playing the new game.
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