You are one of a very special and select group of people who is seriously considering LIFETIME RESALE RIGHTS to Maximum Sales Effectiveness, the comprehensive 37- module training system used by tens of thousands of people world-wide.

You can earn as much as you can - active, "linear" and "residual" income - for the rest of your life. You keep 100% of the income.

You've got a long time to make this work.

Of course, if you want to accelerate your progress, you can move ahead more rapidly. It's
completely up to you. This opportunity can serve you in whatever way you want it.

You can use it to make a little extra part-time money - or, strive to earn a full-time income in
the top 1% of all people, world-wide.

In 1992, I became a single parent. My goal was to make more than $100,000 working 26
weeks a year. I chose to raise my son, Adam, full-time, during the 26 weeks he lived with me.

Using my experience, and the full line of Axelrod Learning products I developed, I've been able to accomplish that. Now, I am sharing it with you and a small group of enterprising people like you.

If you really want to earn $100,000/year or more, and work only 26 weeks, I assure you it
can be done. Marketing proven information, training and success products is just one way to do it.

I'm sure you have at least one other venture or business. That's great.

One valuable step is to integrate your Axelrod Learning experience and the approaches you glean from our products into what you're already doing - this will enhance your results in your other ventures. When they work for you, you'll be more certain they'll work for others. It will be easier for you to recommend it to your customers.

There's an old adage that you are far more passionate when you are a PRODUCT of the PRODUCT. Become a product of the product, for any and every venture you undertake.

I plan for us to work together to share information, knowledge, experience, wisdom, ideas, methods, principles and systems, take action steps and make progress. My goal is to create greater abundance and prosperity for us, AND all the people we touch.

WHAT'S YOUR GOAL???????

This is a very exciting time to be in the knowledge, self-development, and success business. This is a six billion dollar market. Together, we can capture our share of a billion dollar market.

With Maximum Sales Effectiveness, you have a complete library of personal and professional success modules - you can offer this by way of training, coaching, consulting. You can even run seminars ONLINE and live boot camps and training.

THE KNOWLEDGE BUSINESS IS A GREAT BUSINESS TO BE IN!

WITH MAXIMUM SALES, YOU HAVE A HUGE KNOWLEDGE BASE!

You can make of it what you want. It's completely up to you. I suggest you aim high. I did. And everything I'm doing or done with this program, I'll share with you. I will do my best to help you make the most of this opportunity.

Unlike many other franchises, dealerships, associate programs or re-sellers who charge thousands of dollars each year, you make a ONE TIME investment. Now you have the opportunity to make it pay off for you, FOREVER! Your future investment is in YOU and YOUR business.

Future licensees, if there are any, will have to renew their license rights every year. You don't. Because you own them forever. If you are one of the FIRST SEVEN people who invest in this, you get the very best deal of all.

Let's put this in perspective -

In 1988, I paid Brian Tracy $13,500 to affiliate with him and market his products. In 1989, I invested $15,000 to work with Jay Abraham.

Both big investments to be sure. I leveraged those investments into more than ONE MILLION DOLLARS OF INCOME - from sales of success products, corporate consulting, licensing and large private label contracts (I'll explain in my bulletins and tele-conferences how you can do the same with MSE).

Because it's confidential information, I never reveal how much my clients paid me. As you are already, or seriously considering being a license holder of ours, I want YOU to know the inside scoop and the outside scope of my business.

I'm sharing this so you:

1- see the incredible opportunity the future holds for success and information products - and for us, if we work together toward our long-term goals.

2- have confidence to know that I've been down this road and, that I know the pitfalls and the potholes and the path around them. I have travelled it - and I can help you to navigate it, too, much more smoothly and profitably than if you did it by yourself.

3- feel comfortable with my track record. Integrity, credibility and relationships (which I put above profits), are hard to repair once you lose them, no matter how much money you make or success you have.

We stand behind our products 100%, and guarantee our CUSTOMERS will be delighted, stay with us, and continue to buy more. The goal is to CREATE and KEEP LIFETIME CUSTOMERS.

I view these services and products as growth stocks that keep rising in value, the more people invest in them. It will be easier to market these as you gain more confidence in what they can do for YOU and the people you share them with. This is a process.

When I began this journey 21 years ago, and turned it into a business 10 years ago, I invested in everything I could get my hands on. Today, I have a MILLION DOLLAR LIBRARY. I read, absorbed and integrated into my work and my life what I learned from other people's ideas, approaches, experience and wisdom. To learn everything by trial and error is far too expensive.

I encourage you to do the same. Become a lifelong student of learning. Read, listen, think, wonder and dream a little each day. In one year, you'll make enormous progress if you do something every day. I know. Over the past 10 years, I've turned the most intangible of all products, IDEAS and INFORMATION, into REAL (BIG) MONEY.

To validate what I'm saying, here is what a handful of my corporate clients have paid me. PLEASE DO NOT SHARE IT OR PUT IT INTO THE PUBLIC DOMAIN.

Here are 10 of the many dozens of companies who paid me $25,000 or more to bring Maximum Sales Effectiveness to them and their people:

Chase Manhattan Bank $25,000
American International (AIG) $35,000
New England Life $40,000
National Bank of Sussex County $45,000
Champion Mortgage $65,000
Prudential $70,000
John Hancock $75,000
Marchon, Calvin Klein $100,000
Met Life more than $150,000
Mutual of NY more than $500,000

There are dozens of other companies which invested $5,000 to $25,000, and hundreds that invested $500 to $5,000, including individuals and small business owners.

In addition, I have collected hundreds of thousands of dollars from the sales of my tapes, workbooks, newsletters, special reports, plus hundreds of thousands more in speaking engagements and training assignments.

You can see I turned those original investments into real (big) money. Now, I'm prepared to help you do the same. Here's the best part

That's why I decided to make this RESALE RIGHTS LICENSE available to 7 people. I know that an elite group of smart, savvy, value-driven people who have information and knowledge, a terrrific product, and a willingness to help others, CAN EARN $50,000 to $100,000 A YEAR with MSE.

WE CREATE VALUE. WE EARN MONEY. MSE is a powerful tool we use to be more efficient and effective. Like all tools, they are only as good, productive and profitable as we make them. And how productive and profitable they are for you is in direct connection to what you are willing to do with them.

Life and business skills are most vital in today's world. A young apprentice, with all the brand new, high-tech, ergonomically advanced tools, may not be able to produce anything of value. Yet, a master can create a work of art with an old, rudimentary, beat up tool kit.

IT'S NOT THE TOOLS. IT'S THE PERSON.

SO IT IS WITH US. As we grow ourselves, our work gets better, our business gets better and our financial rewards get better. When we get better, the whole world benefits!

Another critical key is CONTENT AND PROGRAMMING. That's where Axelrod Learning and MSE give you a distinct advantage and opportunity few others have.

We have a product and process that are very heavy on content, value and results. Whether a person invests $200 for the tape set, $395 for the tapes and manual, or a small (or large) business invests $25,000 for a package of products and services, the goal is to provide the very best return on their money.

You have the opportunity for corporate and large group sales from $5,000 to $500,000, and the potential for re-licensing arrangements and MEGA- group sales of $1 million or more.

YOU ARE ONLY LIMITED IF YOU PLACE YOUR CEILING LOW.

Lift your sights. Look above your head and beyond what's right in front of you.

Beyond everything I've mentioned so far, I promise to show you how

In 1990, I charged $500 a day for my services. Today, 10 years later, I charge $5,000 for a 90-minute speech and $7,500 for a full day of training. I can't promise you'll charge $5,000.

I CAN promise you will be able to earn at least $500 to $1,000/day or more within the next 90 days, and, if you want it badly enough, and you're willing to work toward it, earn $2,000 a day and higher within six months.

THE BOTTOM LINE IS TO CREATE AND KEEP CUSTOMERS. DELIGHTED CUSTOMERS. LIFETIME CUSTOMERS.

A delighted customer is the greatest asset your business will ever have.

Start with ONE, then get 10, then 100, then 1,000. Make them all satisfied customers. Once you have a following, you can offer them more and better programs, products and services.

I've seen it happen over and over again. A $20 buyer buys a $99 tape set, then a $147 coaching program, then a $297 home-study course, then a $497 coaching package, then a $2,000 training, and maybe eventually, his company invests $10,000 to $100,000 or more to have the results you can produce.

YOU GET TO DECIDE WHO YOU WANT TO WORK WITH, WHAT YOU WANT TO OFFER, AND HOW MUCH YOU WANT TO EARN.

It's completely under your control, with our direction and support.

My commitment is to help you succeed. This will be a process of evolution. I don't have all the answers - I'm still figuring out the questions. I do know how to use this program to make money - big money. I can show you how.

GETTING STARTED is always the biggest obstacle. My suggestion is to...

Get a little momentum going, even if you move slowly at first. Like a train leaving the station, start making forward progress. Start where you are, right now.

START TODAY. BEGIN WITH ONE CONTACT.

Get ONE customer THIS WEEK. Maybe it's your best friend, mentor, family member, company, boss, vendor, supplier, customer, buyer of YOUR services, someone YOU patronize, a local business person, a school, an association, your next door neighbor or even your friendly rival.

ALWAYS REMEMBER - YOU are YOUR FIRST CUSTOMER. The first person you had to "sell" was YOU. If you sold you, it should get easier from there.

Sometimes we have to step back or sideways to actually go forward. Maybe you have to STOP doing something that's not working - or, make a plan, allocate the time, set your goals, get full time income, or whatever you have to do right now that is necessary for you to make forward progress. Whatever it is, DO IT.

From today on, DO AT LEAST ONE THING EACH DAY.

I PROMISE IF YOU TAKE ONE STEP EVERY DAY, ONE YEAR FROM TODAY YOU WILL BE MUCH FARTHER DOWN THE PATH OF SUCCESS, AND CLOSER TO LIVING YOUR IDEAL LIFE.

Isn't that worth working towards?

Thank you for having the vision and the faith that, together, we can make a difference, and add to the abundance of the world.

It is my privilege to be part of your team and to travel this path with you.

Warmest regards,

Mitch Axelrod

If you're serious and motivated...

CALL ME at 1-800-7 AXELROD (1-800-729-3576) or EMAIL ME.

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