In round numbers, what would happen IF you turned your customer service (expense) center into a massive new business (profit) center?

If your company could get 50% more referral business than it does today, what would be the financial payoff?

What would that do to your bottom line and/or your personal income?

We guarantee your company can get more referrals, even if you have bad relationships with customers. We will help you find out why and repair many if not most of them.

You can also generate immediately sales revenue. Some, if not many of your existing customers are READY to buy RIGHT NOW. You just don't know it. If you're spending too much to find NEW buyers, you leave too little time to mine the gold in your own client base.

What if your company could turn the customer service department (a BIG expense) into a massive income source and new business lead generator?

What would it do to the bottom line (even for a company of ONE) if some or most of the middle line expense associated with "customer service" could actually be converted into more top line revenue? Let's see. Here's a VERY basic example.

Before:

Top Line Rev = $100 (sales)
Mid Line Exp= 50 (cost + service)

Bottom Line= $ 50 (profit on sale)

After:

Top Line Rev = $120 (original $100 sale + new or follow up $20 sale generated by "customer service" rep)
Mid Line Exp= 50 (cost + service)

Bottom Line= $ 70 (profit on sale)

Having "customer service" initiate a new sale, even a small $20 sale, increases bottom line profit by 40% ($20 new profit ÷ $50 original profit = 40% increase).

For more, read my special report, "How to Increase Customer Profit 300% to 900%!"

I have shared this "Integrated Business Model"™ with companies for more than a decade. It is altering the way companies and individuals play the New Game of Business.

Marketing, selling and serving is one holistic, integrative process. For many companies they are three distinct, and often COMPETING business units. In some cases, one doesn't know what the other two are doing.

IF YOU DON'T INTEGRATE, THERE'S A GOOD CHANCE YOU'LL DIS-INTEGRATE!

Marketing is the fuel.
Sales is the engine.
Service is the vehicle.

The customer drives the bus.

This is a major paradigm shift from the 20st century. Marketing (or advertising) has been the tail that wagged the dog the last century. Company after company spent far more money seducing new customers with bonuses, specials, premiums and discounts. Funny thing is, many customers will never see these kinds of inducements and incentives again once they become a buyer. While the loyal customers continue to support a company (and are often taken for granted), the new buyer is romanced like a first love. That model of business is history. Economics will no longer allow us to spend like drunken sailors to romance a new buyer. Just ask the hundreds of "dot.bombs" that squandered billions of investors money trying to get customers.

The Integrative Business Model is the present and the future. It reverses the equation. It shifts attention from advertising and marketing to customer care. Companies that depend upon repeat business and value their customers as the lifeblood as their busines, already embrace this new model. They offer their existing customers the biggest and best incentives, premiums, inducements, discounts and gifts for buying again. It's good business for the customer, and it's good for the company.

Incentives for existing customers is a fast and effective way to boost the bottom line. Profit on repeat, residual and/or recurring sales is much higher than on new sales. That profit explodes exponentially if you don't spend an excess fortune to woo a new buyer with expensive incentives. Incentives and inducements are cost items that come out of pocket. They are middle line expenses that reduce the bottom line.

It's no wonder that "mainline" companies are considering, and many are adopting a "networking" model of distribution that Network Marketing (MLM) and direct sales companies have used for years. It's much more cost effective to have a customer bring you another buyer, than to try to convert someone else's customer.

HOW WOULD YOUR COMPANY PROSPER (and PROFIT) IF YOU GENERATED NEW SALES AND REFERRALS FROM 50% OF YOUR EXISTING CUSTOMERS?

Put another way, what if 50% of your new sales came from satisfied customers and people they sent you? Top line revenues increase, middle line expense is lowered, and the net is higher bottom line profits with less energy and effort (the intangibles that aren't counted, but count heavily).

There is a major paradigm shift underway to embrace the Integrated Business Model.

The cost of distributing a product or service today is expensive, sometimes prohibitive, even if you have a fat marketing and advertising budget. Many of the "big boys" are going Integrative. They are putting a lot more focus on SERVING THE CUSTOMER than on expensive marketing and advertising. Integrative business is also more controllable and predictable. If you get a buzz going, word of mouth can carry a company. Massive good will, word of mouth advertising and "viral" marketing are what every 21st century company must strive to accomplish.

TURN BUYERS INTO LIFETIME CUSTOMERS; LIFETIME CUSTOMERS INTO MARKETING ASSISTANTS.

If a small percentage of customers buy again each month, it's a high profit activity and efficient use of human time. If a small percentage send you one new customer each month, the return on investment can be staggering.

One of the keys of turning customer service centers into new business centers is to get customer service people re-trained and PROACTIVE rather than REACTIVE, simply waiting for a customer to call with a problem.

Actually, when the entire organization embraces the Integrated Business Model, EVERYONE practices customer care. Customer care is EVERYBODY'S job. Some would argue, it's the ONLY job a company has. Certainly, it's the most important. After all, without customers you have NO business.

There is massive gold in the client bases of every company. New sales, referrals, feedback, new product ideas, even new employees can come from a loyal and well-served client base.

It's time to turn your customer service (expense) center into a massive new business (profit) center.

We're a team of experts who turn customer service expense centers into new business income centers.

Our team of profit improvement specialists would like to join your team, and assist you in turning your customers into new business profits.

Contact us to turn your customers into a new business profit center!