1- INTRODUCTION, 21 minutes
Welcome to… The NEW Game of Business™
What Business Are You REALLY In?
The Michelangelo Effect™… Finding Your “David” Inside
Your Upside Is Not Outside – Your Upside is Inside
Win the Inner Game of Business
The NEW Content Value Hierarchy™… Information, Knowledge, Wisdom
Why Information Now Has NEGATIVE Value
How to Increase the Market Value of What You Know
A Nugget of Wisdom is Worth a Pound of Information
How to Win the NEW Wisdom Game™
2 - RAMM FORMULA, 14 minutes
The NEW Game Navigational Tool
What Business Are You REALLY In?
How to Get from Where You Are to Where You Want to Be
A NEW Way to Qualify Buyers in 5 Minutes or Less
3 - THE BUYING CYCLE™, 26 minutes
The Billion Dollar Secret™ That Will Transform Your World
How to Discover a Person’s Readiness to Buy
A Billion-Dollar Question™… “Are You Ready?”
How to Fill Your Marketing Pipeline™ with “Hungry Fish”
Role Play and Q & A
4 - TUNING FORK MARKETING, 4 minutes
Vibrate to Your Special, Unique Beat
How to Be “Attraction in Action”
Resonate and Connect with People Who Want What You Have
5 - TAKE A MILLIONAIRE TO LUNCH™, 19 minutes
Eliminate Rejection for the Rest of Your Life
Speak to Anyone, Anywhere, Anytime, About Anything
Craft Your “Millionaire to Lunch” Value Statements
Leverage O-P-Everyone - Everyone You Know, and Everyone Who Knows You
Turn Your Network into Net Worth
How to Play for the Love of the Game
6 - MULTIPLY CUSTOMERS, GET MEGA-REFERRALS, 15 minutes
THE Billion-Dollar Question™
Discover Your USA™ by Asking the Five Questions of Service™
Get MEGA-Referrals, Testimonials, Endorsements
Convert Inactive and Non-Buyers into NEW Customers
Gain Instant Credibility with the Four Most Powerful Words in Business™
7 – 5 WAYS TO LEVERAGE YOUR PROFITS, 17 minutes
Re-engage and Re-connect with Past Prospects
How to Attract, Qualify, Convert, Keep, and Multiply Customers
Attract… Re-engage and Re-activate More Prospects
Qualify… “Ready” People from “Getting Ready” People
Convert… Browsers into Buyers with Three Magic Words
Keep… Customers for Life with 5 Questions of Service™
Multiply… Profits with Repeat Sales, Testimonials, Endorsements, and Referrals
8 - THE BUYING CYCLE™ REVIEW + Q & A, 10minutes
What to Do with Phase 1, 2 and 3 Buyers
Why Nothing Happens Until a Person Activates
What’s the Single Most Important Document You Have?
The ONE THING You Really Get Paid to Do
Why You Are NOT in the Education Business
How to Become the Trusted Advisor
Use the RAMM Formula to Move People Through Your Marketing Pipeline
9- QUESTION & ANSWER, 7 minutes
10 – STIMULUS-RESPONSE MODEL, 25 minutes
Stop Reacting, Start Responding
Make Better Choices by Controlling Your “Decision Gap”
Open People’s Minds to Really Hear Your Message
How to Alter Another Person’s Response
Manage and Control Your Choices and Decisions
How to Align Your Speaking with Another Person’s Listening
Three Ways to Clear a Person’s “Bad” Past Experience
Eliminate Stress and Tension when Making Decisions
Give the Gift of Being Present to Everyone You Meet
Build Deeper and More Meaningful Relationships
11 – 3 MAGIC WORDS THAT ADVANCE RELATIONSHIPS, 26 minutes
How to Get Alignment, Agreement, and Commitment
Know Where You Are and What to Do Next with Every Buyer
Keys to Get in Alignment with People Quickly and Easily
Use the RAMM Formula to Get Agreement on What People Want
Pass 3 Green Lights and Gain Commitment
12 – COST/VALUE - TURN BROWSERS INTO BUYERS, 35 minutes
Use Cost / Value Formula to Move People from Getting Ready Being Ready
Help People See the True Cost of Doing Nothing
Show People the Real Value and Payoff of Doing Something
Eliminate 90% of Objections, Easily Handle the Rest
Gain Commitment from Reluctant Buyers
Become the Trusted Advisor People Seek for Advice and Counsel
13- BONUS – WHAT TO SAY WHEN YOU DON’T KNOW, 7 minutes |
