You know the single best source of new business is an existing customer.

Referrals are the next best source.

Are you getting a continuously increasing amount of new business from both?

Less than 10% of the thousands of businesses I've worked with get all the sales and referrals they can,
ours included. There's more opportunity than ever before, and it's growing every day. Yet, few businesses
capitalize on the massive power of word of mouth and viral marketing that is sweeping the planet.

Are you getting your share?

Are you continuously re-activating old, dormant or inactive customers and re-igniting their interest in
buying again? If you did this once a day, consistently and effectively, how much would it pay off in 90 days?

There are many reasons why individuals and companies don't get testimonials, endorsements and
referrals. Some are psychological, some methodological. First and foremost, it helps to tame the
"referral gremlin" chattering inside your head, the single biggest barrier to asking for and getting
referrals. Until this psychological bridge is crossed, all efforts will be meek at best.

The other major obstacle is the method. Most people don't implement a proven system that consistently
gets referrals. Get past these two and nothing can stop you.

In today's business world, it's crucial to attract new business from existing and past buyers, and convert
new sales in highly leveraged ways. Knowing how to get powerful testimonials, ringing endorsements
and ongoing referrals is a high value skill, one that will keep paying dividends for the life of your business.

Being more comfortable asking for referrals and spreading your message by word of mouth will serve you in every area of life. Hardly a day goes by where you don't make use of a referral in some way, shape or form.

You can make this a part of your daily routine. If you spend 15 to 30 minutes each day to expand your referral network, in 30 to 60 days you can double, triple, maybe even multiply by 10 times the number of people you have access to.

Referrals save a bundle in marketing costs. You've already spent money to get your customers. If you keep spending money to get new buyers, it's hard to increase your profits. On the other hand, referrals cost next to nothing. A customer who turns into a walking endorsement and talking advertisement is worth a small fortune to you. This is high profit, high return on investment marketing.

The process itself has another benefit: it enhances retention of existing customers. Keeping customers is crucial to every aspect of your business, especially cash flow. You can attract and convert customers all day long, but keeping them coming back, buying more and bringing others with them are the most profitable activities. Nothing accomplishes this more effectively than word of mouth.

When we owned a restaurant, we asked everyone how they enjoyed their meal. We would give them a
coupon to get a discount if they had dessert in our ice cream parlor. If they came back to eat with friends, we would take 10% off the bill. They were thrilled, and their friends would then come back with more friends.

You invest money in prospecting, marketing and lead-generation. Some of it works, and some of it doesn't.

It's important to pursue every lead, and capitalize on every possible opportunity. The business climate
requires us to be rigorous about leaving no stone unturned. In no area is this more important than in
new business and customer acquisition.

You'll be more effective, personally satisfied and make money more easily when you get powerful
testimonials, ringing endorsements and referrals. It will put a charge into your business activity,
boost new sales and increase profit per sale. It can happen quickly.

You worked hard to get here. You have a gold mine in them thar hills. You owe it to yourself to mine it and bank it.

Start taking it to the bank, this week. Get testimonials, endorsements and referrals.

Mitch Axelrod

PS... Are You Ready to Go to the Bank this Week? We've got an easy way for you to
mine and bank more of your gold.

For the cost of a nice dinner for two, we'll show you how to root out the "referral gremlins" in your head, and get referrals quickly and easily... this week, next week, every week (even from non-customers and other people's customers).

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