IN THIS ISSUE:

1. LIFE SKILL FOR BUSINESS!

How to Strengthen YOUR Value... Proposition!

2. BUSINESS SKILL FOR LIFE!

Tame the Referral Gremlins!

3. IMPORTANT TAX TIP

NEW for 2002... higher deductions for home businesses.

4. RAISE YOUR VOICE FOR PEACE!

Please share peaceoffer.net with someone today.
Visit Peaceoffer.net



==========================
1. LIFE SKILL FOR BUSINESS
==========================

How to Strengthen YOUR Value Proposition!

There's no more important part of your business to look at RIGHT NOW,
at the start of a New Year than your value proposition.

What is a value proposition?

It's the way you match your products and services to meet a buyer's desire.
How you establish your value as the best alternative to choose is conveyed
in your value proposition.

Value gets conveyed in both context and content.

Value is the combination of product/service/delivery/cost and a host of other factors.
But value is so much more.

Value is emotional and psychological. Intangibles always make a difference.
We provide financial value for sure, yet we also look to add value operationally
(impact on day to day life).

Value is relational. Relationship is the bedrock of a value proposition.
Authenticity has never been more in demand.

At the highest level, value is spiritual. It's unique, special, one-of-a-kind.

We know from the science of Axiology that there are three dimensions of value.
Axiologically speaking, value is:

Intrinsic: "unique" value; special, irreplaceable and beyond measure. Infinite.
The dimension of being; the spiritual world.

Extrinsic: "real" value; concrete, tangible and measurable value. Finite value,
limited and replaceable. The dimension of doing; the "real" world.

Systemic: "ideal" value; concepts, ideals, beliefs, mission, vision, systems and rules.
Two-dimensional value, right/wrong, good/bad, either/or, perfect/imperfect.
The dimension of thinking; the "perfect" world.

If you want to appeal to your audience more effectively, appeal to them in all three of
these value dimensions. Appeal to each individual based upon his or her unique
preference. Most of us pay more attention one of these three dimensions. Some of
us are balanced, and we pay attention to all three dimensions.

If your value proposition doesn't appeal to me in my favored dimension of value, it's
less likely you will connect with me.

If I'm intrinsically "being" oriented, you want to relate to me as an individual, gain my
trust, and leave me feeling good. If intuition sends me a strong "no buy" signal, or if
I don't "feel the vibes" the game is over.

If I pay more attention to the extrinsic "doing" dimension of value, I may not care whether
or not we bond. My focus is on how your value proposition can help me "do" better. If you
highlight the real world value I'm going to receive, the tangible benefits and results I will
get, you've got my attention.

If I pay attention to the systemic thinking dimension of value, I analyze your value proposition
carefully. I look closely to see if it's right and accurate, if it fits into the system and doesn't
break the rules. I put less value on the relationship and the results, and more value in how
much hassle it might be to install or implement it. I'm more concerned about the details and
making sure everything works right.

This little exercise in value propositioning is powerful.

Take a long, hard and close look at your personal and business value proposition. Are you
appealing to all three dimensions of value? Do you weigh more heavily in one or two? Are
they the value dimensions that match your best customers' desires and wants?

Now is a good time to reassess your value proposition.
A strong value proposition is hard to pass up.

This week's life skill for business:

Strengthen your value proposition.

Appeal to people...

Intrinsically (feeling, emotions and relationships)
Extrinsically (doing, getting results and financial considerations), and
Systemically (thinking, mission, goals, details and how well it works).

This is the single most important thing you can do in business.

For a sample of one of our value propositions, read

Turn Your Customer Service (Expense) Center into a New Business (Profit) Center!™

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2. BUSINESS SKILL FOR LIFE
===========================

How to Tame Your Referral Gremlins!

A MEGA-Referrals teleconference participants says
"The best training I've been to in years! Very powerful."

The reviews are in. The 50 people who joined the MEGA-Referrals training last week
got more than they bargained for. For two and 1/2 hours, they were immersed in every
step of what, why and how to get powerful testimonials, ringing endorsements and
MEGA-referrals.

One of the dozens of BIG "AHAs" that came out of this training was:

How to Tame Your Referral Gremlins!

When YOU tame your gremlins, your performance will leap, as we say in Jersey, "to a
whole 'nother level." You can transform your livelihood and quite possibly, your life.
Gremlins show up in all areas of life, interfere with getting total joy from our livelihood,
and impede our ability to earn a better living.

Which gremlins are running around in your head?

We came up with GREAT ways to tame the referral gremlin. It's safe to say that by the
end of this training, most of their gremlins were tame. Many conquered them completely.

We exposed gremlins for the frauds they are.

Do this today. Take a BIG GREMLIN (aka, fear), and face him down.

What's a big gremlin for you?

A very popular species of gremlin is the "pushy" gremlin. We had a consensus on this one.
Seems nobody wants to be pushy these days. Actually, we don't want to be "perceived" as
pushy. Big difference.

Being pushy and being "perceived" as pushy are as different as my eyes and your eyes.
WHO I AM is inside me, how you perceive me comes from inside you. We get those confused.

The "pushy" gremlin's game is misdirection. He creates confusion. He shifts my attention from
being "who I really am" (which is passionate, not pushy) and turns my head toward worrying
about "how you think I am."

The pushy gremlin gets his way if you don't confront him.

Face him down, TODAY. Here's how:

Approach someone who your gremlin says might "perceive" you as pushy. Start with a
person you have a good relationship with. Just thinking about doing this weakens the
gremlin grip. He will use every trick in the book to convince you not to do it. He'll even
resort to bad dreams. Don't listen.

Doing this will release his hold on you. When you face him down, you see that the gremlin
has no face. He has no face because he has no spirit. He is not real. Face him down, and
he disappears. You'll see yourself in the reflection. Just you. No gremlin.

Here's how you conquer him.

Go to the person you believe might perceive you as "pushy" and say, "I have this gremlin
running around in my head. Would you help me tame him?

"I'm wondering. Would you think of me as pushy if I asked you to introduce me to someone
I might help, just like I helped you?"

One of three things will come out of the person's mouth.

Yes.
No.
I never gave it much thought.

OK, maybe a fourth. "I don't know." That's not a good response. You've got to get one of
the above three. Which is it?

If it's yes, say: "Thank you for clearing that up." Then ask, "Do you feel I did good work for you?"
If yes, then ask "What can I can do to serve you better? Is there something more we can do for you?"

I suggest you ask another question.

"Being as you feel I did good work for you, would you still feel I was being pushy to ask you
to introduce me to someone?" If it's still yes, say, "Thank you very much for the feedback.
I appreciate how you feel."

That person is not a good candidate for getting referrals today. You still have a client and
you know that person is simply not comfortable sharing your service. After all, how many
referrals do you give to others?

If the answer to your original question is "NO, I wouldn't think you were being pushy" then
the score is now...

YOU 1, Gremlin Zip.

Do this once, and the "pushy" gremlin gets knocked off balance. Do it again, and he begins
to retreat. Do this three times, and he's gone for good. He's off to someone else who is more
fertile ground. Gremlins and courage don't mix.

If the answer is, "I never gave it much thought" or something like that, you will have discovered
the BIG GREMLIN SECRET.

The BIG GREMLIN SECRET is...

Other people don't spend very much time thinking about us at all.

A gremlin's stock in trade is to keep us guessing, off balance, uncertain. He plants all kinds of
idea seeds in our head to see if they'll take root. A gremlin seeks to keep the mind a fertile field
for fantasy and illusion. He'll use fear and terror, worry and guilt, ego and conscience to beat you
down. Don't let him.

The truth is, most people never give things much thought.

The harsher truth is that most people NEVER GIVE US MUCH THOUGHT.

But the gremlin wants us to believe otherwise. Don't pay him any heed.

Whenever you face a gremlin, don't face him alone. Gang up on him. He doesn't like gang
tackling. Go to someone, anyone who will help you snuff your gremlin.

During our MEGA-Referrals training, the group identified 10 gremlins. In addition to the "pushy"
gremlin, here are nine others they admitted were holding them back:

Rejection... (the universal gremlin)
Perception... (how or what we think others are thinking)
Support... (not enough positive reinforcement or a close mastermind)
Courage... (the willingness to feel the fear and do it anyway)
Confidence... (lack of, a major obstacle inside US)
Success... (arguably, a bigger fear than "failure" is fear of success)
Perfectionism... (must do it perfectly before you can do it at all ­ UGH!)
No system... (the "I don't know how to do it" gremlin)
Inertia... (stuck - can't get moving)

We could have kept going and probably reached 100. How many doesn't matter. Tame one
gremlin, you can tame them all. Gremlins appear different, but that's just their disguise. They
just dress up differently. In truth, gremlins are all the same.

We conquered them, once and for all. You can, too.

This Week's Business Skill for Life:

Approach someone and ask him or her to help you tame your gremlin.

Start today. The results will astound you.

******************
There's no better return on marketing than getting new sales and referrals from customers.
I say as humbly as I can that this was one of the very best training sessions I ever conducted,
mainly because of the excitement and eagerness of those who participated.

A prominent attorney said:
"This is great stuff. This approach is perfect for my law practice. I'm very excited."

A business owner said,
"I never had a simple system. This is it. I can do this. It will have a big impact on our company.
Thank you."

***************
If you have customers, want more customers, are ready to tame the gremlins running around
in your head, want to add huge value to your customers and dollars to your bottom line, I can
honestly say you will not make a better investment all year than in this training.

For the first time, we're making the MEGA-Referrals System™ available to individuals,
entrepreneurs and smaller business owners. Up to now, only our corporate clients had
access to this powerful technology.

NOW, it's available for you, your company, your colleagues, and even your clients. If you have
business clients who depend upon a continuous stream of new customers, this system can
add value to them.

Are you leveraging referrals for all their worth? Few companies do, ours included.
Do you get anywhere near the referrals you know you deserve?

Don't spend another dime in marketing when you have gold in them thar hills waiting to be
mined. Get powerful testimonials, ringing endorsements and MEGA-referrals today.

Get your hands on 150 minutes of business-changing training on CD...

"Get Powerful Testimonials, Ringing Endorsements and MEGA-Referrals!"

Order the CDs, and we'll include in the eBook, training handout and worksheets FREE.

On top of that, you can TAKE IT ALL FOR HALF-PRICE this month.

IF you've already purchased the ebook, we'll credit your purchase price toward the complete
training on CD. You pay only the difference.

IF you already purchased the book, order the CDs here

IF you haven't purchased the MEGA-Referrals book yet, get it FREE here

Want to add thousands of dollars to your income this year, every year teaching, coaching,
training and marketing MEGA-Referrals. Keep 100% of what you earn.

Get Lifetime Royalty-Free Reprint or Unlimited Resale rights to MEGA-Referrals training here


======================
3. IMPORTANT TAX TIP
======================

NEW for 2002... higher deductions for home businesses.

The first in a series of tax savings strategies for home businesses.

VEHICLE MILEAGE DEDUCTION HAS GONE UP
By Ron Mueller, Author - Ultimate Tax Reduction System

The tax deduction for business miles you put on your car has increased to 36.5 cents per mile,
effective January 1, 2002. So if you put an average 12,000 business miles on your personal
cars/trucks this year, that'll give you $4,380 in tax deductions -- $240 more than last year.

You should be able to deduct almost all of the miles you drive if you have a home-based business.
If you're not writing-off most of your mileage, re-read Chapter VII of 'It's How Much You KEEP,
That Counts! Not how much you Make' and be sure you're recording your trips on the Vehicle
Use Log on page 181.

Remember, you can legally convert 'commuting' miles into tax-deductible business miles by
using the IRS's 'Two Business Location Rule,' (explained on pages 84-86 of the book).

If you have a home-based business, don't overlook the value of this deduction. Every tank of gas
is worth about $100 in tax deductions.

Sign Up Here for: 'Tax Tips You Can Bank On' newsletter.

If you don't have a copy of 'It's How Much You KEEP, That Counts! Not how much you Make,' you
can still get the electronic downloadable version for only $37 or the printed and bound edition for
just $49, all inclusive and 100% tax-deductible.

The author promises: "If this step-by-step guide does not introduce you to new tax deductions worth
at least 50 times what you paid for it, I'll buy it back from you for up to one full year!" THAT's a guarantee
you won't see anywhere else!

Order today and maximize your tax savings LAST year, this year, every year...

================================
4. RAISE YOUR VOICE FOR PEACE!
================================

SHARE peace with someone today.

It's 2002. Isn't it a good time to forgive people who trespassed against us?
It's also a time for us to apologize to those we trespassed against.

Forgiveness is a way to peace, inside and outside.

Make peace with someone, today.

If you haven't been there, please visit and sign our guest-book.
Visit PeaceOffer.net

Please share peaceoffer.net with someone else.

==================================================
EARN REFERRAL COMMISSIONS
==================================================

You can earn a 10 - 25 percent commission for referring
Mitch for speaking engagements and bulk product sales.
Commissions can start between $400.00 and $1,000 and
increase from there depending on your level of involvement.

For more info email:

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We have many articles available for reprint in your publication,
company newsletter, etc. You may use articles written that you
see published on any of our websites.

AxelrodLearning.com - ValueProfiles.com - SalesAlchemy.com

View samples of back newsletter issues here...

See our extensive list of written titles here...

All you have to do is print the article in its entirety along with the by
line at top and the credits, and complete contact information at the
end of each article. I would appreciate a tear sheet or electronic copy too.

EMAIL... your special request of articles on topics you can use.
Thanks.

Until next time...

Strengthen Your Value... Proposition.

Get MEGA-Referrals starting today.

Maximize Your Tax Savings.

Sign up for peace.

Happy New Year.
Make this one, a WONDERFUL one.


Mitch Axelrod
Axelrod Learning
Voice: 973-736-1304
Fax: 973-736-3930

Contact Mitch

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